The Dongdaemun Design Plaza (DDP) has been designed as a cultural hub at the centre of Dongdaemun, an historic district of Seoul that is now renowned for its 24-hour shopping and cafes. DDP is a place for the instigation and exchange of ideas and for new technologies and media to be explored. The variety of public spaces within DDP inculde Art/Exhibition Halls, Conference Hall, Design Museum/Exhibition Hall/Pathway, Design Labs & Academy Hall, Media Centre, Seminar Rooms and Designers Lounge. Design Market open 24 hours a day; enabling DDP to present the widest diversity of exhibitions and events that feed the cultural vitality of the city.